Assignment: Develop a campaign for your chosen non-profit company. Your campaign must include three posters and one giveaway per group member.

The non-profit company my group was assigned to was ParticipACTION. We called our campaign Active 365 and targeted our ads to teenagers and young adults. The goal behind the campaign was to get Canadians out of the house and start exercising again. Since we were targeting young adults, it was important to emphasize that you could be active all year long by playing sports.

For my giveaway I designed sweatbands and buttons with our campaign icons on them. We also designed a calendar as a group for another giveaway.

Software used: Adobe Illustrator, Adobe Photoshop

Fonts used: Helvetica Neue